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Getting people to a product and keeping them there: paid acquisition, lifecycle email, positioning, and the measurement that tells you which of those is working.

11 June 2026 · Tazrin Nahar

The campaign that lost 40,000 euros, and what it taught us about attribution

A paid campaign reported a 4.2 return on ad spend and actually lost money. The gap was entirely in the measurement.

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The campaign that lost 40,000 euros, and what it taught us about attribution

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